Build a wardrobe you love with

Build a wardrobe you love with

Build a wardrobe you love with

How ELSI works

Less endless scrolling. More oh, I love this.

Your wardrobe,
in real life

ELSI app showing a saved outfit in a digital wardrobe

See your
style add

ELSI app showing a style calendar of daily outfits

Shop with someone
who knows you

ELSI app showing personalised shopping picks

Your wardrobe,
in real life

ELSI app showing a saved outfit in a digital wardrobe

See your
style add

ELSI app showing a style calendar of daily outfits

Shop with someone
who knows you

ELSI app showing personalised shopping picks

Your wardrobe,
in real life

ELSI app showing a saved outfit in a digital wardrobe

See your
style add

ELSI app showing a style calendar of daily outfits

Shop with someone
who knows you

ELSI app showing personalised shopping picks

Your wardrobe,
in real life

ELSI app showing a saved outfit in a digital wardrobe

See your
style add

ELSI app showing a style calendar of daily outfits

Shop with someone
who knows you

ELSI app showing personalised shopping picks

Your wardrobe,
in real life

ELSI app showing a saved outfit in a digital wardrobe

See your
style add

ELSI app showing a style calendar of daily outfits

Shop with someone
who knows you

ELSI app showing personalised shopping picks

Your wardrobe,
in real life

ELSI app showing a saved outfit in a digital wardrobe

See your
style add

ELSI app showing a style calendar of daily outfits

Shop with someone
who knows you

ELSI app showing personalised shopping picks

Your wardrobe,
in real life

ELSI app showing a saved outfit in a digital wardrobe

See your
style add

ELSI app showing a style calendar of daily outfits

Shop with someone
who knows you

ELSI app showing personalised shopping picks

Your wardrobe,
in real life

ELSI app showing a saved outfit in a digital wardrobe

See your
style add

ELSI app showing a style calendar of daily outfits

Shop with someone
who knows you

ELSI app showing personalised shopping picks

Your wardrobe,
in real life

ELSI app showing a saved outfit in a digital wardrobe

See your
style add

ELSI app showing a style calendar of daily outfits

Shop with someone
who knows you

ELSI app showing personalised shopping picks

Your wardrobe,
in real life

ELSI app showing a saved outfit in a digital wardrobe

See your
style add

ELSI app showing a style calendar of daily outfits

Shop with someone
who knows you

ELSI app showing personalised shopping picks

Your wardrobe,
in real life

ELSI app showing a saved outfit in a digital wardrobe

See your
style add

ELSI app showing a style calendar of daily outfits

Shop with someone
who knows you

ELSI app showing personalised shopping picks

Why ELSI?

Your style & Your rules.

There are no universal rules for getting dressed. ELSI helps you discover what works for you, without telling you who to be.

Your style & Your rules.

There are no universal rules for getting dressed. ELSI helps you discover what works for you, without telling you who to be.

ELSI changes with you.

Your style evolves with your life. ELSI learns from what you wear, love and come back to, so its suggestions can evolve with you.

ELSI changes with you.

Your style evolves with your life. ELSI learns from what you wear, love and come back to, so its suggestions can evolve with you.

Your outfits stay yours

Your wardrobe is personal. You decide what you share, and your photos and information are used to create only your experience.

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Style Calendar

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A wardrobe is a strange little autobiography

A wardrobe is a strange little autobiography

A wardrobe is a strange little autobiography

Two friends in evening outfits chatting at a candlelit rooftop bar
Outfit inspiration photo from the ELSI community
Outfit inspiration photo from the ELSI community
Outfit inspiration photo from the ELSI community
Outfit inspiration photo from the ELSI community
Outfit inspiration photo from the ELSI community
Outfit inspiration photo from the ELSI community
Outfit inspiration photo from the ELSI community

Behind the seams

Behind the seams

For the longest time, I thought I was just bad at shopping.

I'd spend hours browsing websites, saving things I liked, and still struggle to find clothes that felt right for me.

Later I realized that the whole system has a high number of options but very less understanding.

Many conversations and my own journey made me realize that personal style isn’t really a set of rules, it’s much more instinctive than that. ELSI is built around that feeling.

Getting dressed can surely be practical but it can also be playful, expressive, and deeply personal. Just like cutting bangs with your friends (or maybe, not that).

FAQ

We’re here to help.

How can I join ELSI?

You can join our waitlist to hear about product updates and access opportunities. Just leave us your email, and we’ll keep you posted.

Is ELSI free?

ELSI is currently being developed and tested. We’ll share details about pricing and any optional paid features as they become available.

What makes ELSI different from other styling apps?

ELSI starts with you. Not a list of fashion rules. Not what everyone else is wearing. Not another trend you have to keep up with. Your outfits, your preferences and the little things that make your style yours.

Do I need to upload my entire wardrobe?

Nope! You can start with the outfits you’re already wearing. ELSI is designed around your wardrobe in real life, not the ambitious project of photographing every single thing in your closet.

Can other people see my outfits?

Your outfit calendar is intended to be private to your account. We won’t publicly display your private outfit photographs without your permission.

For mornings when your closet feels full and empty at the same time

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